Tracking BST Hyde Park Festival Go-ers’ Footprints

Understanding the emissions generated by ticket holders traveling to the 2024 BST Hyde Park festival—an internationally renowned event held over several days in Hyde Park, London, featuring prominent artists such as, Kylie Minogue, Robbie Williams and Stray Kids.

Results:

• 15,000+ Journeys Logged: Attendees actively participated in the initiative, logging over 15,000 journeys to the festival.

• 83% of attendees stated they would recommend the sustainability initiative to friends and family.

• 69% reported being “extremely” or “very” likely to travel more sustainably after logging their travel and seeing the environmental impact.

How It Worked:

Focusing exclusively on pre-event engagement, ticket holders were directed to a BST Hyde Park-branded version of the Lowr platform through event emails, push notifications and social media posts.

Ticket holders were incentivised to log their travel with the opportunity to win VIP ticket upgrades and backstage experiences on the day of their show.

Testimonials:

Sam Booth, the Director of Sustainability at BST Hyde Park Festival, highlighted the significant role of the Lowr platform in their sustainability efforts. He remarked,

“Measurement of fan travel has long proven a real challenge for event sustainability teams, however the Lowr platform has helped generate more data in a more granular way than we’ve ever achieved to date.

The team are a pleasure to work with and have made roll-out of the project on tight timelines extremely smooth from beginning to end.”

One attendee shared their experience with the initiative:

“It’s good to know your own carbon footprint, and that companies are checking these things to try and help the environment.”

Another festival-goer expressed their appreciation for the initiative

“I think it’s important that more concert and event venues track carbon footprints of visitors and are able to use this to implement changes to reduce the emissions.”